It starts out innocently enough. Someone visits your website, finds the “contact us” page, completes the form and leaves you a message. For the most part, this is usually conducted by someone interested in your services and would like more information. But in the past week, we
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Does My Website Need to Be ADA Compliant? The short answer is, “yes.” Like brick and mortar businesses, the Americans with Disabilities Act (ADA) requires businesses, regardless of size, to make reasonable efforts to accommodate customers with disabilities. What “reasonable” is remains open to interpretation. There is,
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This year has seen a shift in online search behavior, so what will this mean for the future of paid campaigns? These are challenging times and dare we say “unprecedented?” And no, we’re talking about the pandemic, the Presidential election, or anything in between. The current events
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It wasn’t that long ago that making a choice about what and how to create a website was difficult and reliable options were expensive. It was also during that time the open-source movement was still gaining steam. Several open-source content management system (CMS) options have risen over
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Out on the interwebs, a battle for attention is raging. Market research shows that 48 percent of consumers start mobile research online and 68 percent of companies have a mobile marketing strategy to draw in those consumers. That’s a lot of competition clamoring for attention, a robust
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In the ever-evolving world of digital marketing, it’s safe to say that as new tactics become available, advertisers have even more ways to accomplish their goals. Among the more polarizing methods within the digital marketing arsenal is addressable geofencing. While addressable geofencing is associated with traditional geofencing,
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Facebook Ads should be a core component of your digital marketing plan. There! We said it! If they aren’t, we should talk. Facebook ads should be a part of a much bigger content strategy that works to get you in front of the right people at the
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Connected TV (CTV) is simply a television that connects to the internet (you’ve heard about all that cord cutting, yes?). OTT (“over-the-top”) refers to video content that is served over the closed television system. With over 11,000 people cutting the cord daily, the popularity of OTT/CTV is
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