AI Learning in Marketing: Why the Human Touch is Still Essential “They say I’m old-fashioned, and I live in the past, but sometimes I think that progress progresses too fast!” Dr. Seuss had the Lorax impart those words about environmentalism but as humanity races towards the singularity,
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The SMART Way to Manage Your Social Media Like it or not, social media is now a part of our everyday lives. Everyone from the Facebook Maven Grandma to the Tik Tok Tween is spending some part of their day consuming and engaging with shared content. So
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BZZZZZZ! That all-too-familiar sensation of another email coming to your inbox. If you are anything like a quarter of Americans, you are deleting that message without a second glance. A study done by Return Path Inc. shows a year-over-year increase in delete-before-reading rates with most categories ranging
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General Services or Specialty Agency – Which is Better? As your business grows and changes, so do your marketing needs. These needs will vary depending on what kind of business you are in. For example, medical spa web design is very different from other industries. When deciding
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Can You Migrate Your Wix Site to WordPress? In A Word, Yes, But Not Without Some Effort. Read on… Be it the wildebeests on the Serengeti, the humpback whales in the deep, or the swallows of Capistrano returning home each year, life is born to move. And
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WordPress or Wix? Which is Better? Here’s Some Food for Thought WYPIWYG, or to the non-acronym inclined, What You Pay Is What You Get. This seems to be the central tenet running between the website builders of Wix and Word Press. The average company, with a modest
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Score Big During the NFL Playoffs The internet and social media have opened up a myriad of ways to reach your targeted customer. But sometimes you need the tried-and-true method of fishing where the fish are. Simply stated, where are the most people going to see my
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Combatting Content Decay and Improving Your Search Ranking Ever wonder why a company goes from no corporate blog to suddenly blogging five days per week? It’s all about content decay and SEO, and we’re not alone. But what exactly is content decay, you ask? Picture this… You’ve
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Does My Website Need to Be ADA Compliant? The short answer is, “yes.” Like brick and mortar businesses, the Americans with Disabilities Act (ADA) requires businesses, regardless of size, to make reasonable efforts to accommodate customers with disabilities. What “reasonable” is remains open to interpretation. There is,
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This year has seen a shift in online search behavior, so what will this mean for the future of paid campaigns? These are challenging times and dare we say “unprecedented?” And no, we’re talking about the pandemic, the Presidential election, or anything in between. The current events
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