Consumers rely on both peer and expert opinions to make purchase decisions. Peer opinions are often found via social media, while expert opinions fill your favorite newspaper columns, magazine articles, or blog posts.
We excel in garnering earned media because of our relationships and our story-telling capabilities. Once we gather all of the elements that make you YOU — your mission, your people, and your experiences — we craft them into stories that will both resonate with your target audience and achieve your key objectives. Our approach is strategic and tactical. First, we make sure your story is meaningful, then we craft an attention-grabbing pitch or press release and target the journalists and outlets most likely to reach your ideal audience. Our award-winning writers generate powerful content – opinion pieces, expert articles, letters to the editor, newsletters, website copy, and more – that effectively conveys your message, extends your reach, and strengthens your standing.
We have a proven track record of earning press in both national and local publications. Some key placements include features in:
Port City Daily, Wilmington Star News, The Boston Globe, Sports Illustrated, People Magazine, CBS, The Today Show, DIY Network, the list goes on.