Unlocking the Power of Facebook's New Algorithm: A Golden Opportunity for Video Ads and Organic Reels Content


At Eagle Eye Marketing, we’re always following the latest digital marketing trends and platform updates to ensure our clients stay ahead of the curve. A pretty big one that’s happened recently is Facebook updating an algorithm where they prioritized video ads and organic content posted to Reels. This is set to truly change the way brands connect with their audiences.

Why change the algorithm? Video content has proven to be more engaging and effective in capturing audience attention, enhancing user experience and engagement.

The con? A drop in impressions.

The pro? Increased quality of engagement, clicks, and conversions. (Heavily outweighing the con.  The old quality versus quantity argument. Quality wins every time.)

Let’s take a closer look.

Why Video Ads and Reels?

  1. Higher Engagement: Video content naturally draws more engagement than static posts. Users are more likely to stop scrolling and interact with compelling videos, making them a powerful tool for brands.
  2. Better Storytelling: Videos allow brands to tell their stories more dynamically and authentically. Reels, with their short, engaging format, are perfect for showcasing products, sharing behind-the-scenes content, and creating memorable brand experiences.
  3. Algorithmic Favoritism: Facebook’s new algorithm is designed to surface more video content, especially from Reels, to users who are more likely to engage. This means your video ads and Reels are more likely to be seen by users who are genuinely interested in your brand.

The Impact on Impressions and Engagement

One of the immediate effects of this algorithm update may be a decrease in overall impressions for some brands. However, this is not necessarily a negative outcome. Here’s why:

Quality Over Quantity

While impressions might dip, the impressions you do receive are of higher quality. Facebook’s refined targeting ensures your content is delivered to users who are more likely to interact, click, and convert. This shift from quantity to quality means you’re reaching an audience that matters.

Increased Clicks and Conversions

The focus on video content and Reels not only captures attention but also drives action. With higher engagement rates, users are more likely to click on your ads, visit your website, and ultimately convert. This aligns with the broader goal of digital marketing: turning viewers into customers.

How Eagle Eye Marketing is Maximizing the Benefits of Facebook’s New Algorithm

1. Creating High-Quality Video Content

We invest in creating high-quality, engaging video content that resonates with your audience. Our team focuses on storytelling and ensures videos are visually appealing and professionally produced to capture and retain attention.

2. Leveraging the Power of Reels

We utilize Reels for quick, impactful messages. Our strategy includes highlighting product features, sharing customer testimonials, and providing behind-the-scenes looks at your brand. This helps in creating memorable and engaging content that aligns with the new algorithm.

3. Optimizing for Mobile

Understanding that the majority of Facebook users access the platform via mobile devices, we ensure your videos are optimized for mobile viewing. This includes appropriate dimensions, subtitles, and engaging thumbnails to enhance the user experience.

4. Analyzing and Adjusting

We continuously monitor the performance of your video content and Reels. Utilizing Facebook’s analytics tools, we track engagement, clicks, and conversions. Our strategy is dynamic, adjusting based on what works best for your audience to maximize results.

Now that you know, let’s make some videos!

 Facebook’s latest algorithm update is a game-changer for digital marketers. By prioritizing video ads and organic content posted to Reels, they’re offering advertisers a unique opportunity to connect their brands with a more engaged and receptive audience. Sure, you may see an initial decrease in impressions, but the increase in clicks and conversions is the reward!  Cha-ching!

At Eagle Eye Marketing we’re excited to help our clients navigate this new landscape and achieve even greater success.

Stay tuned for more insights and tips on leveraging the latest digital marketing trends to grow your brand. If you have any questions or need assistance with your Facebook marketing strategy, don’t hesitate to reach out to our team of experts!  Happy marketing!