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  Your customers are looking for that perfect gift or experience to share with a loved one. Why shouldn’t you be on the top of their mind when it comes to holiday cheer? So let’s get into the chestnuts and bolts of how to market your business

Written by: Rusty Prater   “DID YOU ATTEMPT TO LOGIN FROM THIS DEVICE?” The most dreaded of emails hits your inbox sending you into a moment of panic. But let that fear wash away like so many tears in the rain, you have two-factor authentication on your

Geofencing in Marketing: Unveiling the Buzzword and Deploying Successful Campaigns with Eagle Eye Marketing In the ever-changing world of digital marketing, new buzzwords often emerge, capturing the attention of marketers in search of fresh and effective ways to engage their target audiences. One buzzword that has been

It’s time to BeReal. How do you do, fellow kids? As Gen Z grows into their own economic force in the coming years it’s up to advertisers to be ready to connect with their values and culture. While the old Gen X contempt of being “advertised to”

Summer 2023 Digital Marketing Trends You Don’t Want To Miss! Summer is finally here, and while we are all excited for long beach days and backyard barbeques, it is also a great time to focus on your digital strategy. As we move into the second half of

AI Learning in Marketing: Why the Human Touch is Still Essential “They say I’m old-fashioned, and I live in the past, but sometimes I think that progress progresses too fast!” Dr. Seuss had the Lorax impart those words about environmentalism but as humanity races towards the singularity,

The SMART Way to Manage Your Social Media Like it or not, social media is now a part of our everyday lives. Everyone from the Facebook Maven Grandma to the Tik Tok Tween is spending some part of their day consuming and engaging with shared content. So

BZZZZZZ! That all-too-familiar sensation of another email coming to your inbox. If you are anything like a quarter of Americans, you are deleting that message without a second glance. A study done by Return Path Inc. shows a year-over-year increase in delete-before-reading rates with most categories ranging

General Services or Specialty Agency – Which is Better? As your business grows and changes, so do your marketing needs. These needs will vary depending on what kind of business you are in. For example, medical spa web design is very different from other industries. When deciding

Can You Migrate Your Wix Site to WordPress? In A Word, Yes, But Not Without Some Effort. Read on… Be it the wildebeests on the Serengeti, the humpback whales in the deep, or the swallows of Capistrano returning home each year, life is born to move. And

WordPress or Wix? Which is Better? Here’s Some Food for Thought WYPIWYG, or to the non-acronym inclined, What You Pay Is What You Get. This seems to be the central tenet running between the website builders of Wix and Word Press. The average company, with a modest

Score Big During the NFL Playoffs The internet and social media have opened up a myriad of ways to reach your targeted customer. But sometimes you need the tried-and-true method of fishing where the fish are. Simply stated, where are the most people going to see my

Combatting Content Decay and Improving Your Search Ranking Ever wonder why a company goes from no corporate blog to suddenly blogging five days per week? It’s all about content decay and SEO, and we’re not alone. But what exactly is content decay, you ask? Picture this… You’ve

Does My Website Need to Be ADA Compliant? The short answer is, “yes.” Like brick and mortar businesses, the Americans with Disabilities Act (ADA) requires businesses, regardless of size, to make reasonable efforts to accommodate customers with disabilities. What “reasonable” is remains open to interpretation. There is,

This year has seen a shift in online search behavior, so what will this mean for the future of paid campaigns? These are challenging times and dare we say “unprecedented?” And no, we’re talking about the pandemic, the Presidential election, or anything in between. The current events

It wasn’t that long ago that making a choice about what and how to create a website was difficult and reliable options were expensive. It was also during that time the open-source movement was still gaining steam. Several open-source content management system (CMS) options have risen over

Out on the interwebs, a battle for attention is raging. Market research shows that 48 percent of consumers start mobile research online and 68 percent of companies have a mobile marketing strategy to draw in those consumers. That’s a lot of competition clamoring for attention, a robust

Marketing Internship Eagle Eye Marketing is a full-service advertising agency based in Wilmington, NC, but serving clients across the country. We are accepting Spring or Summer interns in Digital Marketing, Social Media Marketing, and Advertising Account Management/Business Development. You will gain experience in: Managing multi-media advertising campaigns

Business Development Manager If you are a current media or digital sales professional or are looking to grow your career in marketing and advertising, then we would love to talk to you. Our agency allows you to offer all of the current marketing solutions in both traditional

SEO/SEM/Social Media Strategist Eagle Eye Marketing is looking to add an SEO/SEM/Social Media Strategist to our digital team.  Our ideal candidate is someone with 2+ years of digital marketing experience who has been working in an agency environment and has been focusing on ongoing SEO and SEM

In the ever-evolving world of digital marketing, it’s safe to say that as new tactics become available, advertisers have even more ways to accomplish their goals. Among the more polarizing methods within the digital marketing arsenal is addressable geofencing. While addressable geofencing is associated with traditional geofencing,

Facebook Ads should be a core component of your digital marketing plan. There! We said it! If they aren’t, we should talk. Facebook ads should be a part of a much bigger content strategy that works to get you in front of the right people at the

Connected TV (CTV) is simply a television that connects to the internet (you’ve heard about all that cord cutting, yes?). OTT (“over-the-top”) refers to video content that is served over the closed television system. With over 11,000 people cutting the cord daily, the popularity of OTT/CTV is